Frequently Asked Questions by Residents

Last Updated 2009.07.27

Upcoming/Recent Events
Farmer’s Market Opened - Sat, May 30th, 7:00am to 1:00pm, Memorial Plaza

Q: Do you know you can watch Board Meetings, School Meetings, and a number of other events live and recorded?
A: They are available via the PCTV76 website.

Q: What's going on with the run-down home at 55 Pleasant Avenue?
A: The County is considering donating the above dilapidated home for rehabilitation for middle class housing as managed by A-Home, a non-profit. The house would include an accessory apartment as well. This is allowed under Village Zoning ordinances (section 185-31). Currently, it's not on Village tax rolls and is an eye sore. So, this could be a win-win situation. There has been some local neighborhood negative feedback due to flood control and house size issues. This project is still in the planning phase.

Q: What is the status with Verizon FiOS TV service?
A: The board has been negotiating with Verizon almost on a daily basis as reported by the Mayor, and has requested the same deal offered to neighboring municipalities. Verizon has been extremely slow to respond. The Village TV station and other services are based on the tv fees, so it's important they are not cut. Once Verizon offers a "fair" amount, they will be welcomed into the community. Keep in mind, Verizon FiOS internet costs more than Cablevision's so I'm not sure it'll reduce everyone's cable costs.

Q: What is the status of the Church Street sidewalks?
A: At the Mon 5/18 board meeting, the board has hired a traffic engineering company (Adler) to look into the feasibility of sidewalks on Chruch Street. At the end of June 09, Adler should have their initial report ready. Board had been looking into what options exists from a traditional sidewalk to path.

Q: How can I ask a question?
A: Send an email to Ben Serebin. My email address is: ben "the @ symbol" serebin "dot" com.

Monday, March 10, 2008

ARB Approves Dunkin Donuts Application - Planned Opening in 45 Days!

Hello Everyone,

Just a recap from last week's ARB meeting (Thursday 3/6). ARB approved the signage for the 2nd Dunkin Donuts in town. So, the TBG Food Acquisition Corp has been officially permitted to open it's 2nd Dunkin Donuts in Pleasantville. When asked by an ARB member, the estimated planned opening, Peter Marrinan of the TBG Food Acquisition Corp responded "within 45 days". Sadly, it looks like Pleasantville will have a 2nd Dunkin Donuts opening across from the Jacob Burns and will experience heavy traffic in the AM. I'm looking forward to the grand opening. ;-)

A bit of background on who "TBG" is. TBG stands for "The Beekman Group". A private equity firm which owns a few dozen (about 30 or so) Dunkin Donuts, Taco Bell, and Baskin Robbins fast food franchises. Their focus is in Westchester. TBG already owns Dunkin Donuts in Scarsdale, Harrison, Pleasantville, Greenburgh, White Plains, Yonkers and Goldens Bridge as of July 2007.

A longtime resident of the Crestwood section of Yonkers, Marrinan joined The Beekman Group in February after 13 years with Dunkin’ Brands, where he oversaw the operations of more than 600 Dunkin’ Donuts stores in metropolitan New York. The soft-spoken executive is representative of TGB’s philosophy of “active, hands-on investment” built upon a close working alliance between its financial team and experienced operating management.

On a recent summer morning, Marrinan and Troiano watched and smiled as a rear parking lot filled with cars and a steady stream of customers passed through the front door of their newly remodeled Dunkin’ Donuts store on Halstead Avenue in the village of Harrison. The customer traffic moved more quickly than the vehicular traffic outside the small store, where street repairs were under way.

“We do 70 percent of our business between 7 and 10 a.m.,” said Troiano, a Harvard Business School graduate and a former partner and managing director of Onex Corp. before founding TBG in 2004. He knows that business volume pattern in part because, after acquiring the undermanaged bankrupt chain, he personally “counted people for six months” at various stores to recreate the business.

-Ben Serebin
Pleasantville Resident
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The Dunkin Donuts Corner (SPECIAL FEATURE) - Updated Last 2008.10.07

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Regular Announcements Below This - Scroll Down
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Tue 10/7 Update
Last week, Dunkin Donuts decided to hang up a traditional Dunkin Donuts sign violating the Signage Ordinance and the Architecture Review Board's agreement with the Donuts Donuts franchise owner, TBG. Numerous complaints were lodged with Village Hall and they demanded TBG immediately remove the illegal sign which they promptly did. TBG complained that the wood curved sign was taking too long, hence they broke the rules to advertise Dunkin Donuts.

Wed 9/10 Update
On Monday, 9/8 the Pleasantville Board of Trustees announced the following proposed amendments to the introductory local law 2008-181 which to summarize the major points improves upon the definition of what a restaurant is, prohibits drive-throughs for non-bank establishments, adds a new formula fast food establishment definition and restricts their establishment, and clarifies and restricts 1st floor permitted uses for professional services (e.g. legal services, architectural, brokerage firms, accounting, etc) in the central business districts. Public comment is open now. You can read the original document on the Village's website. Next public comment meeting is on the agenda for the Mon, October 27th meeting. Please provide feedback to the trustees and village administrator before then as well.

- Ben Serebin, Pleasantville Resident
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Hello Everyone,

The vast majority of the people I speak with are upset to hear about the planned Dunkin Donuts across from the Jacob Burns (2nd Dunkin Donuts in Pleasantville), so I realized it would be good if I had a special section dedicated to it. I'll update this area with Dunkin Donuts related issues which includes the business moratorium and ordinance changes.

This issue was caused by a ruling by the Pleasantville Building Inspector (Mike Testa) on 11/28/07 due to the lack of definition of the current zoning for a bakery (section 185:11, no definition of bakery), simplistic definition of a fast food restaurant (more than 8 seats with ready to consume food), "one hundred feet of the intersection" of any business street as per section 185-22 section 12 (a) [4], and "lack of applying the interpretation or conflict of the zoning and ordinances, the more restrictive language should apply" (section 185-59 section B). His consultation of a dictionary for defining what a bakery is should have been targeted to the board of trustees for clarification especially since most people would probably classify Dunkin Donuts as fast food (since the company labels it as such and so does the franchise owner). In essence, the application was a technique of a wolf in sheep's clothes. Challenges via a Zoning Board Appeal in section 185-55 or an article 78 to applications are required within 30 days, which was not available to me since I became aware of this after that period.

There is a solution that we can promote to prevent uncontrolled increases of fast food businesses and franchises in Pleasantville, and it's called Business Formula Ordinances (BFOs). To summarize the explanation of this, it means that each business would need to be to a certain degree unique and could not be cookie cutter like, e.g. same trademark, signage, tables, lighting, menus, uniforms, etc. The BFOs can be as restrictive (e.g. no businesses sharing trademarks, menus, signage, etc) or accommodating as desired (e.g. capping the # in an area or entire business district, such as up to 5 business allowed in the village sharing trademarks, menus, signage, etc). Traffic safety should also play a role in approving businesses in Pleasantville.

Read the following PDFs or websites just by clicking the links:
Original Building Permit Application filed by T.B.G. Food Acquisition Corp (aka Dunkin Donuts owner Manhattan based private equity firm The Beekman Group L.L.C.) on November 25, 2007. There are mistakes on the application and the identity of the signature of the owner is unknown even to Mike Testa (building inspector).

Background on The Beekman Group Private Equity Firm and TBG as per Westchester County Business Journal interview with John Troiano and Peter Marrinan. Peter has attended at least one Pleasantville meeting. Or read it on the Westchester County Business Journal website.

The Examiner Article of March 10, 2008 announcing the Pleasantville Downtown Business Moratorium and "know your Neighbor" highlight of Ben Serebin.

The New York Times Article on May 25, 2008 "Punching a Hole in Paradise" about the planned Dunkin Donuts and use of Formula Businesses. Interview with Mayor Bernard Gordon and Pleasantville Resident Ben Serebin. Or read it on the NY Times website.

Pleasantville Zoning Map of Business Districts (A1 & A2) Affected by Business Moratorium.

[Provided to Pleasantville Board of Trustees during May 19, 2008 meeting & Westchester County Legislator John Nonna who was present]
List of some Municipalities that have Implemented Formula Business Ordinances (e.g. Port Jefferson NY, Fairfield CT, Bristol RI, Chesapeake City MD, Nantucket MA, Portland ME, Ogunquit ME, Coronado CA, Pacific Grove CA, San Francisco CA, Sanibel FL, Sauslito CA, & York ME to name a few.

Formula Business Ordinance upheld by California Court of Appeals

[Provided to Pleasantville Board of Trustees during May 19, 2008 meeting & Westchester County Legislator John Nonna who was present]
Port Jefferson, NY (on Long Island) Business Formula Ordinance (BFO) Code (I've provided the exact sections that discuss the BFO.)

City of Portland, ME's BFO Code. This is a good example like the Port Jefferson, NY code.

Pleasantville, NY Local Law code for Signage as of Jan 2008

Dunkin Donuts Website Press Release announcing that Dunkin Donuts received the award of "Best Fast-Food Coffee" - maybe they are a fast food franchise company?

-Ben Serebin, Pleasantville Resident
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